Category: Advertising

NADA recently alerted members to a little-known requirement under what is known as the Mail, Internet, or Telephone Order Merchandise Rule that could arise as a potential issue for dealers as a result of the current market...

If you’re about to use your CRM to call a customer and remind them about their lease-end options: DON’T CLICK THAT BUTTON.  Changes to Florida’s Telephone Solicitation Act (TSA), s.501.059, have made it difficult for...

The Federal Trade Commission is blanketing industry with a clear message that, if they use endorsements to deceive consumers, the FTC will be ready to hold them responsible with every tool at its disposal. The rise of social...

On December 30, 2019, the TRACED (Telephone Robocall Abuse Criminal Enforcement and Deterrence) Act became law. It contains a series of requirements, primarily on telecommunication service providers, but also several that apply...

If you provide entertainment in your dealership’s showroom or service waiting areas, whether it’s film, television, or just radio, you may be required to obtain a license.  Federal copyright laws require that a commercial...