Author: PJ Parker

NADA says Dealers are all in on EVs

The National Automobile Dealers Association (NADA) has said they’re “all-in” on electric cars, but $30,000 price hikes and generalized dealer shenanigans about reservations in the face of ongoing inventory concerns have led some...

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Market Adjustments to MSRP

Market adjustments to MSRP are a staple of your business – albeit today in a very different way than traditionally.  Sale prices are a function of supply and demand.  Traditionally, that forces you to adjust prices downward,...

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