2021 NADA & ATD Dealership Workforce Study – Payroll & Retention, is now OPEN!

The Dealership Workforce Study provides valuable compensation and retention data on over 60 dealership positions. All data submitted is confidential and no identifiable information is shared. This annual study is unique as it will provide insight into the pandemic’s effect on our industry’s workforce across the country. Previously, this study included a questionnaire. We will release this as a separate report in the second quarter of 2021.

How to Participate

  1. Enroll at nadaworkforcestudy.com
  2. Read the instructions emailed to you upon enrollment.
  3. Complete the payroll template provided.
  4. Upload the file. (upload link provided in the instructions email)

For Your Participation
Participants will receive an electronic copy of a Custom Comparison report for their store. This exclusive report provides a Workforce Management Scorecard that compares and ranks your dealership against a peer group of participating dealerships based on key metrics related to compensation, retention and turnover.

Additionally, participants receive an electronic copy of the 2021 NADA & ATD Dealership Compensation & Retention Report.  This report provides a national and regional analysis of dealership workforce compensation and retention data in 2020.

Lastly, participants will also receive access for one year to the Database Search Tool; an online based customized search tool with archived compensation and tenure data for 60+ positions from all Dealership Workforce Studies!